However good your content is, it does not rank if Google cannot crawl it, and AI does not cite you if its bots cannot read you. Technical SEO fixes that foundation: crawling, speed, architecture, structured data and access for crawlers like GPTBot and Google-Extended. The part almost nobody reviews, and the part that decides whether you exist in search and in AI answers.
Technical SEO is the work of optimizing a website’s infrastructure so that search engines and AI crawlers can access, understand and index it without obstacles. It is not about the words on your pages, but about how the site is built: speed, architecture, crawling, indexing, structured data and access for the bots that feed AI. It is the foundation that content and links perform on. If that foundation is broken, the rest barely matters.
We check what Google can actually see and what gets left out: robots.txt, sitemaps, canonicals, redirects and orphan pages. If they cannot crawl you, you do not exist.
LCP, INP and CLS are ranking and experience signals. We diagnose what slows your site down and prioritize what actually moves the metric.
A clear URL and internal-link structure spreads authority and tells Google which pages matter. The order is not aesthetic, it is ranking.
Well-implemented Schema.org gives your content context. It is what enables rich results, and it is what AI reads to understand what you talk about.
GPTBot, PerplexityBot and Google-Extended are the crawlers that feed ChatGPT, Perplexity and AI Overviews. Block them by accident and you erase yourself from the AI map.
404 errors, redirect chains, duplicate content and JavaScript rendering problems. We find it, prioritize it, and close it out.
Most technical audits we see stop at the Core Web Vitals and the sitemap. Useful, but incomplete. They miss the new question: can GPTBot, PerplexityBot and Google-Extended crawl your site, and do they understand what they find?
It is a huge blind spot. We have seen sites that, without knowing it, block AI crawlers in their robots.txt, or hide all their content behind JavaScript those bots do not run. The result: invisible to ChatGPT and Perplexity right as those channels start bringing in customers. Felipe Gallo and JC Espinosa treat AI access as part of technical SEO, not as an extra.
Schema Structured data is the other half: it gives AI the context to understand who you are and what you talk about, and almost no competitor implements it well.
See cases and results →Technical SEO is the work of optimizing a website’s infrastructure so that search engines and AI crawlers can access, understand and index it without obstacles. It is not about the words on your pages, but about how the site is built: speed, architecture, crawling, indexing, structured data and, today, access for the bots that feed AI. It is the foundation that content and links perform on. If that foundation is broken, the rest barely matters.
Core Web Vitals are a set of metrics Google uses to measure the real experience of a page: LCP (how long the main content takes to load), INP (how quickly the page responds to user interaction) and CLS (how much the layout shifts while it loads). They are confirmed ranking signals, and beyond Google, they decide whether people stay or leave. Fixing them usually returns a lot for the effort it takes, one of the highest-return moves in technical SEO.
A technical audit is a systematic review of everything that can stop a site from ranking for infrastructure reasons: crawling and indexing errors, speed, architecture, structured data, duplicate content, rendering problems and, in our case, AI bot access too. The output is not an endless list, but a diagnosis prioritized by impact: what to fix first because it moves the needle, and what can wait.
AI assistants like ChatGPT, Perplexity and Google AI Overviews cannot cite what they cannot read. Their crawlers (GPTBot, PerplexityBot, Google-Extended) need access to your site, and they depend on clean HTML and structured data to understand your content. A site with technical problems (bots blocked in robots.txt, content that only loads with JavaScript, missing schema) can be invisible to AI even if it ranks fine in classic search. Technical SEO is the way in to both.
This is a strategic decision, not a technical default, and it is worth making on purpose. Blocking GPTBot or Google-Extended in your robots.txt protects your content from being used to train models, but it also lowers your chance of being cited in their answers. For most brands that want visibility, being cited is a new discovery channel that is worth more than the risk. We evaluate it with you against your goals, instead of applying a generic rule.
There is a strong first intervention (the audit and fixing what is critical) and then ongoing maintenance. Sites change: pages get published, platforms get migrated, the CMS gets updated, and each change can introduce a new technical issue. The ideal is to set a solid foundation and review it regularly, especially after any big change to the site. A technically healthy site is an asset to maintain, not a box you check once.
Technical SEO starts with a diagnosis. That is why it goes hand in hand with an audit: first we measure what slows your site down and what blocks the bots, prioritize it by impact, and then fix it. It is also part of our SEO consulting and our full SEO services.
Start with an SEO audit → See the full SEO consulting → See all SEO services →A 30-minute call to understand your site, your platform and what may be slowing you down in Google and in AI. No obligation.
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