We earn links that an editor decides to give you because your content deserves them, not because someone paid for them. No PBNs, no link farms, no shortcuts that end in a Google penalty. Domain authority that survives the next update.
Link building is the process of getting other websites to link to yours. Each link from a relevant site works as a vote of confidence: it tells Google your content is trustworthy and deserves to rank higher in the results. Done with judgment, it is one of the strongest levers for building domain authority. Done with shortcuts, buying links or using artificial networks, it is the fastest way to earn a penalty.
We review the backlinks you already have, surface toxic links you inherited, and measure your real authority against whoever is beating you in the SERP.
We look for sites in your industry and your markets, across the US, Colombia, and Mexico, where a link makes editorial sense. Ten links that matter outweigh a hundred that do not.
Earning editorial links takes something worth linking to: data, guides, resources. We create it, then we get it in front of the right people.
We write to real editors and authors, one at a time. No blog networks, no link farms, no schemes that Google penalizes sooner or later.
Mentions, with a link or without one, feed your entity authority. That is what ChatGPT, Perplexity, and AI Overviews read when they decide who to cite.
We show you every link earned, the site it came from, and how your domain authority moves. No vague promises about "rankings".
The industry is full of "500 backlinks for X" packages. Almost all of them come from networks Google already knows, and when the algorithm catches them, your traffic drops from one day to the next. Cleaning up that damage costs more than doing it right from the start.
At Clicroot, Felipe Gallo and JC Espinosa work every campaign by hand: prospecting by relevance, content that earns the link, and one-to-one outreach. It is slower, and it is the only method that keeps working after the next core update.
Authority for AI We work on links and brand mentions at the same time, because the same signal that helps you rank in Google is what makes ChatGPT and Perplexity cite you.
See cases and results →Link building is the process of getting other websites to link to yours. Each link works as a vote of confidence: Google reads it as a signal that, if relevant pages point to you, your content deserves to rank higher. Done well, it builds domain authority sustainably. Done poorly, with bought or artificial links, it exposes your site to a penalty.
Domain authority is an estimate of how much credibility your site has in the eyes of search engines, based largely on the quantity and quality of the links pointing to it. It is not an official Google metric, but it is a useful comparative indicator. The more authority you build with legitimate links, the easier it becomes to rank for competitive terms.
No. We do not use private blog networks (PBNs), we do not buy link packages, and we do not take part in mass exchange schemes. All of that violates Google guidelines and usually ends in a traffic drop once the algorithm catches it. We work only with editorial links that a site chooses to give you because your content earns it.
There is no magic number, and you should be wary of anyone who promises one. What matters is the relevance and authority of the linking site, not the count. A single link from a publication in your industry can be worth more than fifty links from irrelevant directories. We set the goal based on your real competition in the SERP you want to win.
Yes, indirectly. AI models like ChatGPT and Perplexity lean on a brand's authority and mentions to decide who to recommend. A mention in a source those models treat as trustworthy raises the odds that your brand shows up in their answers. That is why we work on links and brand mentions at the same time.
A link does not pay off overnight. Google needs to crawl it, weigh it, and recalculate your authority, and that takes weeks. A link building campaign starts moving your positions around the second or third month and compounds over time. We give you honest expectations from the first call, not shortcuts.
Links accelerate what is already well built. If your site has technical problems or your content does not answer search intent, no backlink fixes that. That is why link building is one piece inside a broader strategy.
It is part of our SEO consulting and our full SEO services, alongside technical SEO, on-page content, and AI visibility. Not sure where to start? We define it on a call and tell you what moves the needle most first.
See the full SEO consulting → See all SEO services →A 30-minute call to review your current link profile and see where the opportunity is. No obligation.
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