The diagnosis that comes before you invest in content or links. We review what is holding back your rankings, from the technical layer to AI bot access, and come out with a prioritized list of what to fix first.
An SEO audit is a complete review of your site that identifies what is holding back its rankings in Google and, increasingly, in AI search engines. It examines the technical health, the content, the links, local SEO, measurement, and AI bot access, and delivers a prioritized diagnosis: not a raw list of errors, but what to fix first and why.
This is what we look at on every site. We put the scope on the table: you know exactly what the diagnosis covers before we start.
Crawling, indexing, speed, Core Web Vitals, server errors, canonicals, and site architecture. The foundation nothing else ranks without.
Whether your pages answer real search intent, titles and metadata, cannibalization between URLs, and content gaps against whoever already ranks.
Your inbound link profile, anchors, toxic links worth disavowing, and opportunities for quality mentions and backlinks.
Google Business Profile, name, address, and phone consistency, reviews, and presence in your city map pack.
Whether GPTBot, PerplexityBot, and AI crawlers can read your site, whether your content is citable, and whether schema helps models understand you.
Search Console and analytics setup, conversion events, and whether you are measuring what actually moves the business.
At the end we deliver the findings ranked by impact and effort, with a clear action plan for what to fix first. If the fixes cross into the technical layer, they connect directly to technical SEO; and the audit is the natural starting point for the rest of our SEO services. Implementation can be run by your team following the plan, or by us as part of the consulting engagement.
The audit is done by Felipe Gallo and JC Espinosa, SEO and AI visibility consultants with experience across the US, Colombia, and Mexico. It is not an automated report a tool spits out: it is a diagnosis with judgment, where what matters is deciding what moves the needle and what does not.
GEO included We also check whether AI bots can read and cite your site, something few audits review yet.
See cases and results →An SEO audit reviews six areas: the technical health of the site (crawling, indexing, speed), content and on-page optimization, the link and authority profile, local SEO, measurement with Search Console and analytics, and AI bot access (GEO). The result is a clear diagnosis of what is holding back your rankings and a prioritized list of what to fix first.
It is the part of the audit that reviews your visibility in AI search engines. We check whether bots like GPTBot and PerplexityBot can access your site, whether your content is structured to be cited by ChatGPT, Perplexity, Gemini, and AI Overviews, and whether structured data helps models understand your brand. Many sites block these bots without realizing it and become invisible to AI.
It depends on the size of the site and the depth we agree on. An audit of a mid-sized site usually takes one to two weeks. Before we start, we tell you the exact scope and timeline for your case.
A document with findings ranked by impact and effort. We prioritize what to fix first, explain why each point matters, and leave an action plan your team or ours can execute.
The audit is the diagnosis. Implementation can happen afterward, either with your team following the plan or with us executing it as part of the consulting engagement. We agree on that based on what you need.
Book a short call. We review your site at a high level, understand your market, and tell you the scope and timeline. From there we kick off the full diagnosis.
A short call to review your site, understand your market, and define the scope. The diagnosis starts from there.
Request your audit