We position your company on Google and in AI search engines, focused on the ecosystem that defines Medellín: technology, service exports, tourism and real estate. You work directly with the consultants who design and execute the strategy.
Medellín is no longer just a local market: it is an innovation hub with a startup, software and nearshoring ecosystem that sells both inside and outside the country. That changes SEO. Many companies need to rank by category and product, not just by their brand, and often in Spanish and English at once, because their buyer may be in Medellín, in another city or in the United States. Add tourism and real estate, sectors with high search demand and a lot of nearby intent. The advantage is that the top of the results for several terms is not yet as consolidated as in larger markets, so a focused strategy gains ground sooner.
Crawling, indexing, speed and architecture, built for a product or SaaS that has to rank by category, not just by its brand name. The foundation Google and AI crawlers need to understand your site.
Pages that answer real search intent and that AI models can cite clearly, in English and, if you sell abroad, in Spanish too.
Quality links and mentions, including from media and references that carry weight for a brand selling inside and outside the country, with no shortcuts that end in a penalty.
Show up on Google Maps and in searches with nearby intent, from El Poblado to Laureles, where your customer decides.
We optimize your brand so ChatGPT, Perplexity, Gemini and AI Overviews recommend you when someone asks for a company in Medellín.
Traffic, rankings and attributable revenue. We report what moves the business, not vanity metrics.
Clicroot is run by Felipe Gallo and JC Espinosa, SEO and AI visibility consultants with work for brands in Colombia, Mexico and the United States. When you hire the agency you talk to them, the people who make the decisions, not an account manager forwarding emails.
Bilingual by design We operate in English and Spanish with the same strategy, key for a Medellín company that also sells abroad or serves nearshoring clients.
See cases and results →It depends on scope. A one-off audit, a monthly engagement or a full positioning project all price differently. We agree on scope up front, with no forced lock-in. Book a call and we will give you a clear range for your case.
SEO compounds. Technical fixes and quick wins can move rankings within weeks. Ranking commercial terms takes three to six months or more, depending on your domain authority. In Medellín the top of the results for several terms is still less consolidated than in larger markets, so a focused strategy can gain ground sooner. We give honest expectations from the first call.
Yes, it is a good part of what we do. Medellín has a fast-growing tech and startup ecosystem, and that kind of company needs to rank product and category terms, not just its brand. We design the content architecture and technical SEO so a product or SaaS gets found by intent, and so AI search engines describe it well when someone asks for a solution.
Yes. Many companies in Medellín sell services abroad or serve clients and visitors who search in English, from nearshoring and software to tourism and real estate. This includes US companies that hire or build teams in Medellín. We operate in English and Spanish with the same strategy, optimizing content and brand entity so you get found in both languages, on Google and in AI answers.
GEO (generative engine optimization) means optimizing your brand to be cited by AI assistants like ChatGPT, Perplexity, Gemini and Google AI Overviews. When a buyer asks an assistant for a company for a given service in Medellín, they get an answer, not a list. GEO works to put your brand in that answer, and it is part of every plan we run.
In an ecosystem as technical as Medellín, the difference shows: a large agency tends to rotate junior staff across your account, while with a consultant the judgment that designs the strategy is the same one that executes it. At Clicroot you work directly with the people who make the decisions, with no account manager in between, and that shortens the path between what gets decided and what gets done.
If you want to understand the full scope of the service, see our SEO consulting. And if your market is also in the capital, we have a page for SEO agency in Bogotá.
A 30-minute call to understand your site, your market and whether we are a fit. No commitment.
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